Why e-marketing?

As email is quickly becoming the preferred choice to receive information, it is critical to master the intricacies of email marketing. Smart marketers are relying more and more on email to efficiently and effectively achieve their goals.

• Email campaigns can be developed and implemented in hours
• Email offers immediate response vs. weeks for traditional media
• Email costs are lower on average; just pennies per email
• Response rates are higher at 8%; traditional direct mail is less than 2%